Digital First AI, a MarTech startup, has secured €3.5 million in funding to reinforce its AI-powered platform, which automates the creation of selling methods for on-line campaigns. This funding will bolster the corporate’s worldwide presence and facilitate the deployment of its options for giant enterprises and companies.
The funding spherical was spearheaded by 4growth VC, with notable participation from Plug&Play and Sher Ventures (USA), Hub71 (UAE) and the house owners of artistic company McCANN Poland, founders of 45Avenue Group.
“The funding from the house owners of McCANN Poland underscores the potential of our resolution, which aligns with international advertising traits in AI. This strategic partnership with one of many world’s most awarded artistic companies will allow us to develop our choices for giant companies and attain prime international manufacturers, beginning with shoppers and companies of McCANN Worldgroup. The involvement of worldwide funding funds on this spherical displays confidence in our international ambitions,” stated Rafał Tromczyński, co-founder and CEO of Digital First AI (DF.AI).
Based in 2021, the corporate affords SaaS options that leverage AI to pick advertising methods and create promoting content material, thereby saving time and optimizing budgets. The DF.AI platform already performs superior duties utilizing any information format about an organization. Information is saved in a “secure room,” making certain safety whereas permitting the system to develop its information base via real-time analysis, aggressive evaluation, social listening, and international pattern monitoring. Based mostly on this structured info, Digital First AI can undertake complicated duties from creating new merchandise and introducing them to numerous markets to executing related promoting campaigns.
Following its success within the SME market, the corporate plans to launch an enterprise resolution for giant companies by the top of the third quarter of 2024. Preliminary “proof of idea” initiatives with worldwide companions are already underway.
“The funding in DF.AI, which makes use of AI to reinforce advertising effectiveness, has the potential to realize the enterprise objectives of our shoppers and companies inside our international construction. The answer designed for giant companies will first be supplied to McCANN Worldgroup companies and shoppers, together with among the world’s largest manufacturers and main artistic companies on each continent,” commented Wojciech Borowski, Group CEO of McCANN Poland and Co-Founding father of 45Avenue Group.
Digital First AI at present serves over 900 shoppers from 60 nations, with greater than 50% of its income coming from the USA, in addition to vital markets in Poland, the UK, the UAE, and India. The present seed spherical was executed via Digital First AI Holding Inc. registered within the USA, that’s accountable for the startup’s worldwide construction.
“We invested in Digital First AI because of the revolutionary nature of its advertising marketing campaign automation product, which inserts completely into the present AI revolution. The scaling potential is immense. The motivated and dynamic crew, with in depth business expertise, understands the market’s wants effectively. The corporate has been international from the outset, serving shoppers from 60 nations. Furthermore, the strategic partnership with McCANN Poland and the involvement of famend worldwide buyers strengthen Digital First AI’s place,” added Marcin Jaszczuk, Managing Companion at 4growth VC.
Digital First AI was based by Rafał Tromczyński (CEO), Grzegorz Gracz (CIO), and Michał Tokarski. The founders supposed for the corporate to have a world dimension from the beginning, which they’ve persistently pursued. Digital First AI now has places of work in Poland, the USA, and the UAE. The startup has participated within the Hub71 and Flat6Labs accelerators in Abu Dhabi, and one among its strategic companions is the American unicorn Semrush. Throughout the pre-seed stage, the corporate was backed by InnoVenture (Poland) and Flat6Labs (UAE).