Amazon’s Prime Video is making it simpler to search out what’s free to look at

Amazon’s Prime Video is fixing one of the irritating issues about its interface. Its redesigned UI comes with a brand new tab devoted to all of the content material included along with your Prime Video subscription — no paid motion pictures or sequence combined in.

You’ll discover the brand new “Prime” tab in the principle navigation bar that’s now located on the high of the display, slightly than on the left facet. Alongside choices for motion pictures, TV reveals, sports activities, and dwell TV, there are tabs devoted to different companies you’re subscribed to, comparable to Max, Crunchyroll, and Paramount Plus. For those who don’t have any companies linked to Prime, you’ll see a “subscriptions” tab with different companies you’ll be able to join.

The redesign, which has began to roll out now, may even use AI to advocate titles in new “Made for you” collections on the film and TV present tabs. Amazon says these collections will embrace titles “tailor-made to your pursuits,” whether or not they’re free with Prime or not.

Prime Video will nonetheless present motion pictures to hire or purchase in addition to TV sequence accessible on companies you don’t subscribe to on its homepage, TV present, and film tabs. Regardless of this, the brand new format seems to be much more organized than earlier than, and the brand new Prime tab will a minimum of offer you a method to filter out content material exterior your subscriptions.

“We’re all the time listening to prospects and reviewing suggestions, and it’s clear that many are looking for a extra intuitive streaming expertise,” Kam Keshmiri, Prime Video’s vice chairman of design, says in a press release. Amazon isn’t the one streamer shaking up its interface; Netflix has additionally introduced that it’s experimenting with a brand new homepage that goals to simplify the streaming expertise.