We’re so excited to be launching a brand new marketing campaign, Music is Medication, with recording artist BRÏAH!!! Her newest tune, “If The Sky Ought to Fall,” was impressed by her personal expertise with three of her grandparents battling Alzheimer’s, and the way music is bringing consolation to them. Alongside the launch, BRÏAH is releasing an animated music video for “If the Sky Ought to Fall”, with the aim of teaching the world in regards to the therapeutic energy of music.
Extending the Attain of Therapeutic Music
Because the world more and more acknowledges the profound influence of music on emotional and cognitive well-being, BRÏAH and Music & Reminiscence have joined forces to increase the attain of therapeutic music, particularly to these residing in long-term care settings. The marketing campaign’s mission is to boost the standard of life for aged and susceptible people by leveraging the profound therapeutic properties of music. Modern world audio big, SHURE is lending their help, offering an allotment of SRH240A headphones for Music and Reminiscence amenities across the nation. Actors & ambassadors for the combat for Alzheimer’s and dementia analysis – Colin Donnell (Chicago Med, Irreverent), Selenis Leyva (Orange is the New Black), Yvette Nicole Brown (Neighborhood), Kim Campbell (Glen Campbell Property), Misplaced Witness (producer), and Amber Lengthy (CEO of Trendy Agenda) are additionally on-board to assist unfold the message.
BRÏAH has a deeply private connection to the trigger. The artist’s newest tune, “If The Sky Ought to Fall,” was impressed by her personal expertise with three of her grandparents battling Alzheimer’s, making this marketing campaign very near residence. Alongside the launch, BRÏAH is releasing an animated music video for “If the Sky Ought to Fall”, impressed by her grandfather, and with the aim of teaching the world in regards to the great influence of music remedy (WATCH)
The “Music Is Medication” marketing campaign entails varied parts, together with:
- Personalised Music Packages: Collaborating with volunteers to create tailor-made music playlists for residents of long-term care amenities.
- Donation Drives: Encouraging the general public to donate gently used iPods and MP3 gamers, headphones, and music libraries to make sure that residents have entry to personalised playlists.
- Consciousness and Fundraising Occasions: Internet hosting occasions, live shows, and consciousness campaigns to boost funds and unfold the message of the therapeutic energy of music.
- Academic Social Media Interactions: Providing helpful information and suggestions for caregivers and people wishing to affix the motion to raised perceive and make the most of music remedy.
BRÏAH and Music & Reminiscence invite the general public, company companions, and music fanatics to affix on this noble trigger. Your help could make a big distinction within the lives of those that reside in long-term care amenities.
BRÏAH shared her pleasure in regards to the “Music Is Medication” marketing campaign: “I’ve witnessed firsthand the transformational results of music on people affected by Alzheimer’s and different bodily and cognitive challenges. With the facility of personalised music playlists, we goal to offer consolation, pleasure, and a renewed sense of self to our family members and others who’re struggling.”
About BRÏAH
Bonnie Rabson a.okay.a. BRÏAH (pronounced Brie-Ah) knew her life would revolve round music from a younger age. Although her journey started with classical / opera coaching, a thirst for selection quickly took maintain. She entered the world of EDM with “Dreaming”, her tune that garnered tens of millions of spins and a #1 hit for six straight weeks within the European radio circuit.
In 2017, BRÏAH took a visit to Miami, FL that might change her life. Rising as Nation/Rock artist Bonn E Maiy, she launched two unbiased LPs, toured throughout the USA, carried out with Johnny Depp & Joe Perry, and was endorsed by Grace Slick and the estates of Janis Joplin and The Doorways.
After 4 years away from residence & household, BRÏAH returned to the place it began – figuratively and actually. Again in Canada, she recreated her digital sound and garnered over a million streams on her first launch again into the digital world, “If the Sky Ought to Fall”. With a deep ardour for utilizing music as a instrument for therapeutic and connection, she has devoted her expertise to creating a constructive influence on the earth.