San Francisco, Calif., December 4, 2023 — Bridgestone Americas, a world chief in tire expertise and repair, and SweetRush, a number one supplier of customized studying options, introduced the launch of an award-winning, mobile-friendly, high-engagement gross sales coaching and efficiency program: Shopper Tire Training (CTE).
The brainchild of a multiyear collaboration between Bridgestone and SweetRush, CTE has reached over 30,000 gross sales associates all through Bridgestone’s prolonged enterprise of impartial tire dealerships and retailers. CTE’s revolutionary strategy to gross sales coaching has been acknowledged with over 80 studying and improvement awards, together with a 2023 Brandon Corridor Group HCM Excellence Award for Finest Advance in Studying within the Circulation of Work.
“The Bridgestone workforce’s embrace of gamification, immersive applied sciences, and revolutionary cell studying modalities proves that gross sales, product, and customer support coaching could be not solely partaking and enjoyable but in addition a aggressive differentiator inside a crowded market,” shares SweetRush Answer Architect Danielle Silver.
CTE leverages a variety of modern studying modalities and applied sciences to earn the eye of tire gross sales associates at impartial retailers and assist them purchase consultative promoting abilities and Bridgestone product data. This mobile-friendly, flow-of-work studying program combines a set of 40 partaking microlearning programs and 5 video games, which characteristic animated video, Digital Actuality (VR), Augmented Actuality (AR), storytelling, and humor.
Because of CTE sources, tire gross sales associates are studying to:
- Uncover buyer wants and preferences and advocate the proper tire primarily based on their car kind, typical driving situations, and driving types.
- Share the aggressive benefits of Bridgestone security and efficiency applied sciences.
- Leverage customer-facing AR-enhanced “promote sheets” throughout the gross sales course of to convey Bridgestone tire expertise to life.
“I am extraordinarily happy with the industry-leading coaching that our workforce has produced for gross sales associates. This program has been a game-changer for the way we educate and construct loyalty with our sellers and impartial sellers,” stated Richard Plant, Govt Director of Product and Technical Coaching at Bridgestone.
Learners are equally enthusiastic, with one learner sharing, “The Bridgestone schooling program has benefited me in so some ways, from being educated on the merchandise to understanding the fundamentals a tire gross sales affiliate may have.”
The Bridgestone-SweetRush workforce seems to be ahead to continued success, collaboration, and innovation as they determine contemporary alternatives to fulfill the evolving wants of tire gross sales associates.
About Bridgestone Americas
Bridgestone Americas, Inc. is the US-based subsidiary of Bridgestone Company, a world chief in tires and rubber, constructing on its experience to supply options for secure and sustainable mobility. Headquartered in Nashville, Tennessee, Bridgestone Americas employs greater than 45,000 individuals throughout its worldwide operations. Bridgestone provides a various product portfolio of premium tires and superior options backed by revolutionary applied sciences, bettering the way in which individuals around the globe transfer, dwell, work, and play. For extra info, go to Bridgestone’s web site.
About SweetRush
SweetRush is trusted by lots of the world’s most profitable corporations to assist them enhance the efficiency of their workers and prolonged enterprises. SweetRush is thought for exceptionally inventive and efficient options that mix one of the best of studying expertise design with extremely partaking supply. SweetRush providers embrace customized L&D resolution design and improvement, high-performing staff-augmentation expertise staffing, certification improvement, cultural alignment, and revolutionary studying applied sciences similar to VR, AR, and AI. SweetRush’s work has earned a protracted checklist of awards and accolades in collaboration with its world-class shoppers. Uncover extra at SweetRush.