Step 6: Create a content material system
Figuring out your area of interest and being good at fixing issues is only one piece of the pie.
A one-person enterprise is generally about advertising and marketing. In Justin’s world, advertising and marketing = content material.
Meaning making content material from LinkedIn and Twitter. Each. Single. Day. With out failure.
Content material is a grind. It takes numerous hours to analysis. Numerous hours to write down. Numerous hours to edit. Numerous hours to refine. The grind by no means stops.
That’s why you want processes and methods to persistently make as a lot high-quality content material as you’ll be able to.
Justin is a grasp of content material methods. On this part, I’ll stroll you thru 3 of Justin’s confirmed methods for (1) ideating, (2) making content material and (3) driving site visitors to your merchandise.
1. The ideation system
It’s simpler to write down content material when you could have a variety of concepts.
Justin makes use of an thought referred to as the ‘Content material Matrix’ to brainstorm a whole bunch of content material concepts in a single fast blast.
The matrix is actually a spreadsheet with two components.
- Themes (on the left column)
- Types (on prime row)
The Themes
These are all of the matters associated to your area of interest.
For instance, potential themes for social media managers embrace:
- Social media platforms and instruments
- Content material scheduling
- Social media technique
- Engagement metrics
- Automated postings
- Viral content material ideas
What are the issues which can be associated to your particular specialty?
Checklist them.
The Types
These are the types and constructions of content material that you should use.
For instance, listed here are 8 frequent types that I exploit:
- X vs Y: Evaluating two issues
- Listicle: Listed factors, i.e. ‘5 greatest methods…’
- Statement: Merely making an remark
- Motivational: Motivation associated to your area of interest
- Actionable: Educate individuals find out how to do one thing
- Analytical: Break one thing down into the information
- Contrarian: Say one thing that’s towards the grain
- Current vs Future: Approach we do one thing right this moment vs future
Right here’s what the Content material Matrix may appear to be for Justin: