Wharton AI & Analytics for Enterprise (AIAB) and Analytics at Wharton (AAW) have been thrilled to host the Advertising and marketing Science Institute’s annual industry-leading symposium for analytics leaders, information scientists, and high researchers on Could 4-5, 2023 on the Wharton Faculty of the College of Pennsylvania.
On this convention, attendees engaged with high lecturers and enterprise leaders who’re on the forefront in making use of synthetic intelligence and superior analytics to handle crucial challenges dealing with advertising and marketing immediately:
- How can deep studying fashions analyze unstructured information to establish “interpretable spatial representations” of alternatives for innovation and patents, gaps in skillsets or strategic challenges?
- What’s the function of micro and macro-influencers in concentrating on audiences and diffusing new merchandise or concepts?
- As shoppers flip to livestream purchasing, how will AI help dynamic buyer interactions?
- How are corporations utilizing massive language fashions equivalent to ChatGPT to automate inventive content material and different advertising and marketing actions?
- Can incorporating idea on emotional response make “black field” predictive fashions extra explainable and generalizable?
- What are greatest practices for measuring and managing prospects’ digital expertise throughout touchpoints and over time?
- How ought to behavioral scientists and information analysts collaborate to enhance consumer expertise with new applied sciences?
Compensate for all of the convention needed to supply beneath.