Could 30, 2023
AIAB school co-director Raghu Iyengar co-authored the e-book, Resilient Advertising and marketing, What’s Subsequent in Development together with Dave Reibstein, Wharton Professor of Advertising and marketing, Mukul Pandya, Former Editor-in-Chief of Data@Wharton, Brian Gregg, Senior Accomplice at McKinsey & Firm, and Eli Stein, Accomplice at McKinsey & Firm. This e-book delves into classes that may assist entrepreneurs grapple with right now’s challenges and make their organizations higher ready for the subsequent main disruption.