Spotify has launched a brand new TikTok- and Instagram Reel-style characteristic that permits customers to vertically scroll by way of a limitless feed of brief snippets of an artist’s music.
The characteristic – accessible through a GIF-style button on the left hand facet beneath an artist’s month-to-month listener depend or an album title – exhibits brief sections of an artist’s music movies or dynamic album paintings alongside the temporary tune clips, with the objective of enabling customers to find extra music faster.
Moreover, every discography is accompanied by hashtags of related genres, which customers can hit to leap to a broader genre-based feed to find different artists and songs.
A supply from Spotify tells The Customary: “That is all a part of our ongoing effort to allow listeners to find recent finds, whereas additionally permitting them to shortly pattern content material they will take pleasure in later.”
From inside the vertical feed, customers can add tracks to their preferred songs to revisit later, whereas there are additionally fast buttons to share and mute tracks and comply with an artist.
The brand new characteristic is proof of the rising cross-pollination occurring between tech giants and their providers. Simply final 12 months, TikTok started rolling out TikTok Music – its personal music streaming platform – and now Spotify, the largest participant within the music streaming world, is taking a leaf out of the person expertise of TikTok itself.
New Spotify characteristic lets you scroll by way of an artist’s discography like TikTok.
It previews 30 seconds of every tune. pic.twitter.com/83Pc77O2u3
— Pop Base (@PopBase) February 10, 2024
In different information, Spotify CEO Daniel Ek final week cashed out 250,000 shares within the firm price $57.5 million, following reported sturdy monetary earnings within the remaining quarter of 2023.