Boston College data methods professor Dokyun Lee can’t wait to get his fingers on an Apple Imaginative and prescient Professional.
The just-released $4,000 spatial pc permits customers to navigate on-line content material with their eyes, fingers, and voice, successfully mixing their bodily and digital worlds by a futuristic headset.
“I’m trying ahead to a text-to-world mannequin similar to Star Trek,” he stated. “I need the holodeck.”
Maybe he can evaluate notes with Yannick Exner, a doctoral researcher in digital advertising on the Technical College of Munich, who stated his Imaginative and prescient Professional order was on the best way.
Their fearless embrace of an AI-integrated future is clear of their analysis, which they shared throughout the second episode of “AI Horizons,” a webinar collection hosted by AI at Wharton to showcase rising data within the discipline. Streamed dwell on Feb. 2, the episode targeted on “AI and Machine Creativity.”
Wharton advertising professor Robert Meyer hosted the hourlong webinar that additionally featured Ankit Sisodia, a Purdue College advertising professor who focuses on using machine studying and AI for enterprise functions.
The visitor students provided glimpses into the profound methods during which AI is altering the whole lot.
“What we realized is that folks have the same notion of AI-generated content material with human-generated content material,” Exner stated.
His co-authored paper, “The Energy of Generative Advertising: Can Generative AI Attain Human-level Visible Advertising Content material,” in contrast how individuals responded to human-made versus artificial pictures. Within the research, AI-generated pictures outperformed human-made pictures on notion, have been comparable on social media engagement, and achieved considerably greater click-through charges.
Sisodia developed a technique to find and quantify human-interpretable visible traits immediately from picture information. His co-authored paper, “Generative Interpretable Visible Design,” explores methods to make use of deep machine studying to search out attention-grabbing product attributes, after which use these to generate new merchandise that may resonate with shoppers.
“We all know that visible design issues for shopper decisions,” he stated.
Lee’s co-authored paper, “Generative AI, Human Creativity, and Artwork,” examines the power of text-to-image AI to assist people create high-quality digital artwork. Utilizing a dataset of greater than 4 million artworks by greater than 50,000 customers, the research discovered that text-to-image AI enhanced inventive productiveness by 25% and the artwork’s worth by 50% over time. The important thing takeaway is that AI-assisted artists expertise extra creativity and worth, producing extra content material concepts and extra artwork that’s favorably evaluated.
It’s nice as a brainstorming instrument,” Lee stated.
The students agreed that AI has nearly boundless potential to have an effect on human creativity. As Meyer famous, at this time’s artwork is much better than the primitive drawings on cave partitions. “Not that cave artwork was unhealthy, nevertheless it was very restricted as a result of there have been restricted instruments to supply it,” he stated.
Exner puzzled whether or not humanity will attain some level of diminished return with AI, as a result of the fashions are constructed and educated on human data. What occurs if individuals begin relying an excessive amount of on the fashions and have interaction much less in novel pondering?
Lee countered, “When images got here, artwork didn’t die. I really feel like we’re going to have the identical type of impression, no less than on the inventive facet.” “However I agree with Yannick by way of what may occur to the data base, the place individuals won’t be motivated to contribute, and the fashions don’t have something to be taught from after some time.”
Meyer stated the notion of AI’s self-extinction would make an excellent sci-fi film, however just like the panelists, he’d somewhat maintain out for the Apple Imaginative and prescient Professional. “I’ve it on my birthday listing for a gift my spouse will get me, I hope,” he stated with a smile.
Register right here to attend the following two webinars within the AI Horizons collection: “AI and the Workforce” on February 16, moderated by Mary Purk, government director of AI at Wharton, and “AI and Innovation” on March 1, moderated by Professor Kartik Hosanagar, college co-director.
Watch the webinar on “AI and Wellbeing” right here.
– Angie Basiouny