What’s the price of creating content material? Properly, in accordance with Spotify CEO Daniel Ek, “near zero”. And his feedback have sparked outrage on-line.
The tech boss took to X to share his ideas on the worth of content material creation and Stoicism (amongst others) final week, writing: “As we speak, with the price of creating content material being near zero, folks can share an unbelievable quantity of content material. This has sparked my curiosity in regards to the idea of lengthy shelf life versus quick shelf life.”
“Whereas a lot of what we see and listen to rapidly turns into out of date, there are timeless concepts and even items of music that may stay related for many years and even centuries.”
“For instance, we’re witnessing a resurgence of Stoicism, with a lot of Marcus Aurelius’s insights nonetheless resonating hundreds of years later. This makes me surprise: what are essentially the most unintuitive, but enduring concepts that aren’t regularly mentioned right now however might need an extended shelf life? Additionally, what are we creating now that can nonetheless be valued and mentioned a whole bunch or hundreds of years from right now?”
The backlash to Ek’s publish got here laborious and quick, with artists and followers alike slamming the manager for being “out of contact” together with his remarks. One person, composer Tim Prebble, commented: “Music will nonetheless be valued in 100 years. Spotify received’t. It is going to solely be remembered as a nasty instance of a parasitic device for extracting worth from different peoples music. (or “content material” as some grifters wish to name it).”
Music will nonetheless be valued in 100 years.
Spotify will not. It is going to solely be remembered as a nasty instance of a parasitic device for extracting worth from different peoples music. (or “content material” as some grifters wish to name it) AI will seal your destiny.— Tim Prebble – HISSandaROAR (@timprebble) Might 30, 2024
Calling Ek a “billionaire off of everybody else’s laborious work and time”, Canadian singer-songwriter Shimmer Johnson additionally blasted: “Creating music just isn’t even near zero, my out of contact good friend. Johnson highlights the price of shopping for a “good pc to run all of the applications, guitars and drum kits” related to making music, including: “So that you’re saying if a music takes me six hours to create, that my time is near zero and the gear I used whether or not I purchased my very own or rented it was near zero. It’s ludicrous!”
Creating Music just isn’t even near zero my out of contact good friend !!! In the event you can afford nice gear to sound like what’s on the radio it’s near 80k to simply purchase a great pc to run all of the applications , guitars drum kits and all that !!! Plus the hours of recording a music ,…
— Shimmer Johnson (@shimmer_johnson) June 1, 2024
As we speak, with the price of creating content material being near zero, folks can share an unbelievable quantity of content material. This has sparked my curiosity in regards to the idea of lengthy shelf life versus quick shelf life. Whereas a lot of what we see and listen to rapidly turns into out of date, there are…
— Daniel Ek (@eldsjal) Might 29, 2024
Ek’s feedback are the newest in a string of PR and authorized woes for the streaming large, which is dealing with a lawsuit for allegedly underpaying tens of hundreds of thousands in royalties to songwriters and publishers after its “bundling” subscription plans. The platform’s new AI Playlist characteristic has additionally been accused not too long ago of being homophobic.
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